· · Featured

Online shopping and ecommerce is a huge multi billion dollar industry and is expected to grow by 20% this year to $1.5 trillion globally. Ecommerce is constantly changing and evolving with new technology and changes in consumer behaviour. It’s increasingly becoming more sophisticated and mobile. The new breed of simple to use ecommerce platforms like Selz has made it easier than ever before for entrepreneurs, artists and creators, or small business owners to take advantage of this explosion in selling online from a blog, website or online store.

And because I am a numbers geek at heart, I thought you might find a list of the most important online shopping and ecommerce statistics at your fingertips useful and something to appeal to your analytical left brain.

Shopping Online Statistics

  1. 71% of shoppers believe they will get a better deal online than in stores
  2. 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once
  3. Online sales in in the first quarter of 2014 were up 13% compared to same quarter 2013 (source: Custora’s E-Commerce Pulse)
  4. Mobile ecommerce was up 35% compared to last year for the first quarter of 2014, and increased its share of online sales. First quarter in 2014 mobile
  5. ecommerce was 18.5% of total ecommerce sales compared to 13.7% for same time last year (source: Custora’s E-Commerce Pulse)
  6. Cyber Monday 2013 was the biggest online sales day of all time with US$1.7 billion spent (source: Statista)
  7. Gen X spends $561 on average online, 15% more online than Gen Y who spend $489
  8. 36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so

US Ecommerce Statistics

  1. 191.1 million US online buyers (source: Statista)
  2. 98.9 million online buyers who have purchased at least once via a mobile device (source: Statista)
  3. US Ecommerce sales estimated to be $304.1 billion for 2014, increasing to $491.5 billion by 2018 (source: Statista)
  4. US mobile ecommerce now $7.3 billion in first quarter of 2014, up 23% on previous year (source: factbrowser)
  5. Only 28% of US small businesses are selling their products online (source: SBA)

UK and Europe Ecommerce Statistics

  1. 27% of UK online sales via a tablet in 2014 (source: Factbrowser)
  2. Ecommerce sales in Europe expected to grow to US$216 billion in 2014, an increase of 18% (source: RetailMeNot)
  3. 33% of UK online sales occur after 6pm (source: IMRG)
  4. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017 (source: emarketer)

Ecommerce Statistics

  1. 47% of all online orders include free shipping (source: monetate)
  2. Shoppers spend 30% more per order when free shipping is included (source: Wharton)
  3. US average conversion rate is 3.06% in Q4 2013 (source: Monetate)
  4. Device plays a big part in conversion. Desktop is 3.11%, Tablet is 2.59% and Smartphone is 1.01% in Q4 2013 (source: Monetate)
  5. 44% of online shoppers begin by using a search engine

Mobile Ecommerce

  1. Mobile ecommerce is worth $3.2 trillion in 2017 up from $1.5 trillion in 2013 – a whopping 213% increase
  2. Global ecommerce sales made via mobile device is expected to grow to US$638 billion by 2018 according to Goldman Sachs (source: Digiday)
  3. Apple still dominates mobile ecommerce. iPhone’s share of ecommerce orders was 50.6% and Samsung was 30.5% in Q1 2014 (source: custora)
  4. Mobile ecommerce will account for 30% of global ecommerce sales by 2018, up from 15% in 2013 (source: factbrowser)
  5. 65% of US consumers owned a smartphone and 29% a tablet in 2013 (source: Nielsen)
  6. 51% failed to complete a purchase on a mobile device because they did not feel comfortable entering their credit card details (source: Jumio)
  7. 52% of tablet users prefer to shop using tablet than PC
  8. Tablets (70%) are more popular for online shopping than smartphones (47%)
  9. 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase using a mobile device do it at home (source: Nielsen)
  10. 43% of consumers will visit a competitor’s site next after a negative mobile shopping experience (source: radware)
  11. 41% of buyers don’t complete a purchase on mobile device because too difficult to enter credit card information, and 47% gave up because checkout process took too long (source: Harris Interactive 2014)

Shopping Cart Abandonment

  1. Shopping cart abandonment rate was 88% in 2013, up from 81% in 2012 (source: UPS Pulse of the online shopper)
  2. The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts (source: radware)
  3. Top reasons for buyers abandoning shopping carts (source: UPS Pulse of the online shopper)
abandon shopping cart reasons graph
  1. 61% of consumers are at “somewhat likely” to cancel their purchase if free shipping is not offered (source: Wharton)

Social Media

  1. 46% of users read reviews and blogs before purchasing online
  2. Blogs influence purchase, 13% said they a blog post had inspired a purchase
  3. 84% of online shoppers refer to at least one social media site for recommendations before shopping online

Image Credit: iwannt via Compfight cc

  1. BuView

    The social media points are quite accurate. What I have found is that brands (outside of high quality) flunk when it comes to grasping how to advantage reviews along various funnel entry points. Brands need to take timeout and think who are the customers, and connect each identified type with reviews to intensify the want and value for the brand. What’s your take?

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>