Email marketing remains one of the most important ways for online entrepreneurs to increase sales and to talk to customers.

Research shows that it is much easier to sell to an existing customer than it is to find new ones.

The odds of selling to a new customer is 15% compared to 50% for selling to an existing customer – Deloitte and Touche Study

Email marketing is one of the best ways to talk about your products and services and to convert followers into customers.

For every $1 spent, $44.25 is the average return on email marketing investment. Which is why online entrepreneurs spend a lot of time carefully building email lists and worrying about email marketing. From writing effective email subject lines to obsessing what time of day to hit the send button. So when I came across this fantastic infographic by Alchemy Worx on unveiling the truth behind email marketing in 2013 I just had to share it with you.

Infographic by Alchemy Worx

7 email marketing myths exposed
  1. Andrei Constantin

    A lot it’s been said about email marketing. While most of the myths are true, they are not always the norm. A lot differs depending on the market you’re in.
    If you’re a weight loss niche, then your opening/click through will be far less than in professional education.

    Depending on the subscription base, the opening time difers and so does title length. You should always try and test your drip campaign

    • Selz
      Melissa Whidjaya

      Very true – every niche has a different nature, and test is the best way to learn how to understand your followers and customers.

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