Wordpress Ecommerce

Free Wordpress ecommerce plugin

Turning your Wordpress website into an ecommerce store is easy with our free Wordpress ecommerce plugin.

Get the Plugin
Widget2

Sell on Wordpress

Just install the ecommerce plugin and you can place Buy Buttons, widgets or even a whole store anywhere in your Wordpress site.

Mobile Widget

Made for Mobile

Our Wordpress ecommerce plugin is 100% responsive, meaning your customers will be able to buy from your on any mobile device.

Desktop Widget

Customize it to fit your brand

Choose the colors, fonts and layout of your buy buttons and product widgets. Choose whether your customers checkout on the same page via an overlay or in a new tab.

What is a Wordpress ecommerce plugin?

Wordpress is the world's most commonly used Content Management System (CMS). If you already have a Wordpress website you can turn it into a powerful online store using the Selz Ecommerce Plugin. Plugins are simple apps you can use the increase the functionality of your Wordpress site. You install them from the Plugins section of your Wordpress dashboard.

You can use the Selz ecommerce plugin with any theme and to sell physical products, digital products or services. All your sales are recorded and managed through your Selz dashboard, where you can also manage inventory, promotions and customer relationships.

How to set up your Wordpress ecommerce plugin:

1. Install the plugin either by downloading it here, or within the plugins section of your WordPress dashboard (search for ‘Selz’). Once installed, activate the Selz plugin.

2.Click on the Selz button in your visual editor and choose if you’d like to embed a ‘Buy Now’ button, a widget that includes your product description and image, or your store, so your customers can see all your product offerings in one place on your site.

3. If you’re adding a button, add the link to your item, then choose the button style or any payment logos to display underneath. Pick which style of buyer interaction you’d prefer – choose ‘overlay’ if you’d like buyers to stay on the page to make the purchase, or you can allow them to be taken to a New Tab. Then choose your button colors and click on ‘Add Shortcode’.

4. It’s the same process to add a Widget. Add your link, then make your choices about the widget’s appearance.

5.To embed your whole store, add your store URL, make your color choices, and add the shortcode.

How to sell on Wordpress

Integrate Your Online Store with Your Blog

WordPress is a great platform for creating a blog, but it wasn’t exactly intended as an online store. With this being the case, selling on WordPress will require you to integrate your online store with your blog.

Of course, setting up an online store on your WordPress site can be challenging. If you’ve managed to build a successful blog, the last thing you want to do is completely overhaul a winning formula by redesigning your blog and turning it into an online store. Instead, you have a couple of great options for integrating your online store and your blog while keeping both fully optimized for their intended function.

Option #1: Embed your online store

The first option is to embed your online store into your WordPress site. To do this, you’ll need an ecommerce site that has a WordPress plugin, like Selz. Selz helps you seamlessly integrate into your WordPress site, and you can customize and embed your online store.

This is probably your best option when selling on WordPress. It allows your customers to have a seamless buying experience without having to make them leave your blog.

Selling On Wordpress

Option #2: Product Links Within Blog Posts

The second option is to link to products in your online store within your blog posts. Doing this allows you to create blog posts that act as sales funnels, getting your audience interested in a product through compelling content before directing them to that product through a link embedded in the post. It’s important to remember when you’re doing this, though, that relevancy is still king. Even if a product is relevant to the overall niche of your blog, it needs to be relevant to the particular post, paragraph, and even sentence that you are placing the link in.

In linking to products within your blog posts, you’ll also want to avoid falling into the trap of creating blog posts that are nothing more than thinly veiled advertisements. If you’ve built a successful blog, chances are you’ve done so by providing useful, engaging content that people want to read. Don’t stop providing this type of content just because you have a product to link to. Instead, continue to craft engaging, useful blog posts and market your products through them either through subtle, relevant links placed throughout the post or a relevant call to action at the end. Either way, avoid making the entire post sound like a sales pitch unless you want your audience to drop your blog like a hot potato.

Option #3: Place a Store Link in Your Navigation Menu

The final option for selling on WordPress is to add a link to your store within your blog’s navigation menu. Doing this will allow visitors to your blog to always be one click away from your store no matter which page on your blog they are on.

Of course, no one says you have to choose just one of these options for integrating your blog with your online store, and a multi-layered approach is often best. Inserting links to specific products within specific posts is a targeted approach that allows you to create posts geared towards selling certain products. Meanwhile, also including a link to your store’s homepage at the top of your navigation menu is a more general approach that ensures your visitors are always able to access your store from your blog.