Setting up Google Analytics

Google Analytics is one of the most powerful free analytics tools available. Its insights can be used to find new customers and increase conversions.

As well as the business reporting within Selz dashboard, Selz also integrates with Google Analytics so that you can gain deeper insight into how your marketing efforts are performing.

Google Analytics with Selz

Google Analytics

You can use Google Analytics to start measuring the number of visitors to your Selz store, product views, or to see the sources of traffic and customers to your store.

Tracking items sold via Selz

When you sell an item on Selz, the following Ecommerce information is passed to your Google Analytics:

  • OrderID
  • Total Price
  • Currency
  • Product Name
  • Unit Price
  • Shipping
  • Quantity

Ecommerce reporting

You can now use Ecommerce reporting within Google Analytics in two ways.

First, use the Ecommerce data to look at conversions for reporting in Audience, Acquisition and Behavior. You can use the ecommerce data in other Google Analytics reports to find out such key things like which sources of traffic are bring the most valuable customers, or the ROI on any paid campaigns you run.

Google Analytics Ecommerce Conversion ReportingAll Traffic Ecommerce View Google Analytics

Second, within the Conversion / Ecommerce Reporting section to understand more about your business in terms of measuring orders, revenue and sales conversion for different products. The Ecommerce reports in Google Analytics are useful for getting a deeper understanding of your total sales, individual product sales, conversion rate and average order value.

Ecommerce Overview Google Analytics Overview Report

For more information on how to use the ecommerce data in Google Analytics check out our blog post on ecommerce reporting in Google Analytics.

Conversion / Ecommerce Reports in Google Analytics

The Ecommerce reports in Google Analytics cover:

  • Overview – acts like a scorecard showing the overall sales conversion rate, the number of transactions, value sold, average order value, items sold
  • Product Performance – shows which products are bought, the quantity, and the value
  • Sales Performance – shows sales by either order or by date
  • Transactions – shows the price, shipping, and quantity information for each order
  • Time to purchase – shows the number of days and sessions it takes to purchase

Using the Ecommerce reports in Google Analytics means you can get a better understanding of what’s driving business growth, and answers questions like:

  • Which of your products are selling well?
  • How well do your products convert into sales?
  • What is your average order value? How many items per order are customers buying. If low, you might benefit from offering quantity discounts, or by offering free shipping.

For more information on using Ecommerce reports in Google Analytics

Setting Up Google Analytics with Selz

To start using Google Analytics with Selz all you need to do is plug your Google Analytics ID into Selz.

Follow the step by step instructions below to get started. Don’t worry this only takes a few seconds and is easy to do.

Enable Ecommerce in Google Analytics

To start using the ecommerce reports in Google Analytics you first need to enable it in Google Analytics.

  1. Log into your Google Analytics account
  2. Click on Admin in the menu bar at the top of the screen in Analytics
  3. Select Account, Property, and View
  4. Click Ecommerce Settings
  5. In the Ecommerce Setting section, click the toggle so it says ON under Enable Ecommerce
  6. Click Submit

How to add Google Analytics to your Selz Store

  1. Create a new profile account in Google analytics using your Selz store URL. Google Analytics will ask you for the URL when you set up a new profile. You can find your store URL by logging into Selz and navigating Settings > Store. You can also find your store URL by clicking the Store icon from your Selz dashboard.
  2. Copy your Tracking ID for your profile you just created in Google Analytics. The code can be found under the ‘Tracking Info’ tab within Google Analytics and should start “UA…”.
  3. Head to Settings > Store in your Selz dashboard, if you’re not already there and paste the code in the Google Analytics field and Save.

You can now use Google Analytics for your reporting (allow 24 hours for Google to start collecting the data)

Cross domain tracking

You might want to set up cross domain tracking in some cases. One Google Analytics account for tracking all sites can be useful when you have links between those sites. You can than see the behavior of users landing on 1 domain clicking to get to the other domain, through to Selz store, purchase etc. This can be achieved by implementing the cross-domain tracking on those sites and adding linked domains in our GA settings. (see: https://support.google.com/analytics/answer/1034342#GA)

If you want to track multiple domains (domain1.com, domain2.com and the Selz store) using one GA code ‘UA-XXXXXXXX-X’

In Google Analytics Exclusion Referral List fill in domain1.com, domain2.com, selz.com and selz.co. (see: https://support.google.com/analytics/answer/2795830)

In your Selz store settings fill in:

  1. Google Analytics: UA-XXXXXXXX-X
  2. Linked Domains: domain1.com, domain2.com (note: no http:// or https:// protocols only a domain name)

The tracking code will reflect these settings automatically on the selz.com domain.

If you are using Google Tag Manager on your domains, you need to add all your domains and the selz.com domain to Auto Link Domains (Configure Tag -> More Settings -> Cross Domain Tracking).

If you are not using Google Tag Manager on your domains, you need to modify GA tracking codes on all other domains (e.g. domain1.com, domain2.com) as follows.

The code for domain1.com:

ga('create', 'UA-XXXXXXXX-X', 'auto', {'allowLinker' : true});
ga('require', 'linker');
ga('linker:autoLink', ['selz.com','domain2.com'] );
ga('send', 'pageview');

The code for domain2.com:

ga('create', 'UA-XXXXXXXX-X', 'auto', {'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['selz.com','domain1.com'] );
ga('send', 'pageview');

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