If you want to hold a pre-sale or pre-order of a product in your store, here’s what we suggest:
- create an item listing and choose the item type (digital, physical or service)
- list the item as a pre-sale / pre-order item by adding these details into the title and description of the item
Pre-Selling Physical Products
If the item you want to pre-sell is a physical item, you would need to include details about how the buyer will receive their product on the launch date. This information should always be listed explicitly in your title and description so there is no confusion.
Pre-Selling Digital Products
If it’s a digital product you want to pre-sell, it’s even easier: upload a PDF or other easy-to-open file type that includes the details of the pre-order. We would suggest including:
- launch date
- when to expect the book
- how the product will be received
Once your launch date comes, update that item file with the file (e.g. your ebook file). Then, choose to update all previous buyers.
It’s a bit more manual, but it does the job and we see sellers do it with success, including Tara Gentile for her latest book, like so: