Setting up a Pay What You Want (PWYW) item

Setting up a ‘Pay What You Want’ item is a great way to infuse a trust-based relationship with your audience, removes the difficulty of figuring out the ‘right price’, and can also lead to more, and higher, sales.

Here’s how to set up Pay What You Want (PWYW) on your item.

  • In the product creation or editing page, check the Pay What You Want box. Set the minimum price you want for your item in the usual price field. Keep in mind that the price has to be at least $0.99.

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  • When a buyer purchases your product they will have the option to pay any amount higher than the price you’ve specified.

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