Creating and managing Categories and Menus

With our fully customizable store, you can create and manage your categories directly from the Categories tab. Add titles and describe the categories (which are SEO-friendly), much like how you would with your product listings. Creating categories and organizing your menu items makes it super easy for your buyers to purchase from you. Remember this selling mantra: easy-to-navigate stores = easy shopping decisions for your audience.Screen Shot 2017-04-11 at 12.22.04 PM

1) Brainstorm your categories

Take a minute to jot down the different ways your products could be divided up. Perhaps by product type: physical, digital, or service. Maybe you want to organize by theme, collection, or designer. No matter how your items are categorized, it’s good to remember this process will look different for every brand.
We see digital products typically divided by content or theme. If you don’t have any themes, brainstorm different options with your target buyers in mind. What would make sense to them? What words do they use a lot? What does your business do for them? For example, if you are a wellness coach, you likely have guides, coaching, and ebooks. For example, you could categorize them into Services, ebooks and 6-Week Plans.


2) Create your categories

  • Head over to your Selz dashboard and click on Categories.
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  • Then, click on ‘New category’
  • Add a name and for your new category.
  • You can assign the category to a ‘Parent’ category. This then creates a Parent > Child relationship where the ‘Child’ category will be displayed beneath the ‘Parent’ category within your Store. Note: Parent and Child categories are only available for those on a Paid plan with a theme installed.
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  • You can update the URL for your category pages.
  • Upload an image to represent your category within your store.
  • Choose how you want items to be sorted within your category page.
  • You’ll also want to add the appropriate existing products to the category from this page.
Store Pro Series #4: How do I create and manage my categories and menus?
  • The name and description of the category will display on the category page and the items chosen will sit within the chosen category on your store:
Store Pro Series #4: How do I create and manage my categories and menus?


3) Create Your Main Menu and Footer Menu.

Now that your items are organized into categories, we need to make it super easy for your customers to navigate them. We do this by putting a link to your categories in the menu. You can access the navigation management by select StoreCustomize > Pages. Child categories will be displayed beneath their parent categories within the menu.

Main Menu

Your default Main Menu will look something like this:


Store Pro Series #4: How do I create and manage my categories and menus?




Here’s what it looks like in the settings:

We want something that’s a bit more organized and clear, so we’re going to add our categories to the Main Menu. Turn off the ‘Categories’ page and turn on each ‘Category’ page.

Here’s what our Main Menu looks like now:



Store Pro Series #4: How To Create And Manage Your Categories And Menus



Footer Menu

If you want to adjust your Footer Menu, follow the same steps, but be sure to select the ‘Footer Menu’ in the drop down.

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Think about what you want in your main and footer menus and play around to see what works for you. Some businesses put different links in the footer menu than the main menu. Some include a direct email address for customer support, like Amanda Bisk:

Store Pro Series #4: How To Create And Manage Your Categories And Menus

4) Customize your navigation

There are additional options within the design settings of your theme on how your menu is displayed within your store.

  • Mega Menu: Displays your categories within a larger menu style which can display products and categories.
  • Display products: Displays products from your first category within the mega menu. This is useful to feature specific items.
  • Display category images: Displays category images for each of your categories within the mega menu.
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5) Customize your category pages

You can also configure how categories are displayed within your category pages.

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  • You can choose how much information is displayed for each category. Number of items within the category and the category name.
  • Display products: Allows you to display products from Child categories within Parent category pages. If ‘Display product’ options are disabled then Child categories are represented using the category image.


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