How to use Selz

Selz makes it easy to create beautiful online stores and to sell from existing websites and social media sites, using buy buttons and widgets. Whether you are just starting out with selling online or you’ve been selling online for a while, Selz provides a simple but powerful set of tools for marketing and selling your products online.

In this article:

Where can I sell?

Sell from an existing website

Selz makes it super-easy to sell your products directly from your existing website or blog. Simply embed buy-buttons, widgets or even a whole store into your website or blog and start making sales.

From your Dashboard click on the Buttons & Widgets tab.

buttons and widgets

Read more about Buttons & Widgets here or watch this video to learn more.

 Create your own Selz website

Create a beautiful and effective online store to match your branding. It’s easy using one of the professional pre-designed themes. Your store is designed to be fully responsive so that it will look great on desktop, mobile, and tablet.

Direct your existing domain name, purchase a new one for your business or use the custom domain that is included. Get your store to look just the way you want using our easy store builder or get under the hood of your site with full editable HTML and CSS.

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Sell on Social Media

Every Selz account comes with a free Facebook store. Easily install the Facebook store app to your Facebook business page and you can start selling directly to your customers where they hang out. Your buyers won’t even need to leave Facebook with the free Facebook store app.

Start by clicking Facebook in the Channels section of your Dashboard.

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Click Add your store to your page now and follow the instructions.


What can I sell?

You can use your Selz store to sell digital products, physical items or services. Simply create a store, add an item, and share the link on your social media platforms. You can embed your store or buttons directly to your own website, allowing buyers to purchase your products without leaving your site.

Sell digital downloads

Selz can be used to sell digital downloads. Whether you want to sell MP3s, ebooks, digital guides or courses, there’s a simple way to do it with Selz. We take care of digital delivery for you, sending an automated email to your buyers post-purchase.

Sell physical items

Use Selz to sell physical items like fashion, art, home goods or electronics. Simply enable shipping in your settings and set your rates.

Sell services

Selz can also be used to sell services. Add a service item to your store and be sure to include a detailed introduction and description of the service that you are providing.


Getting started with selling online

Create a Selz account

To begin, you need to sign up for a Selz account. Enter a new username and password or log in using one of your social accounts like Facebook, Twitter or Google.

log in

Follow the prompts so that we get to know you and how you plan to use Selz.


Adding a product to your store

After logging into Selz for the first time you will be taken to your dashboard. Begin by adding your very first item. From the left panel, click Items > All > Add an Item

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  • Click here to see the step-by-step instructions for adding an item.

Pick a theme

Next up, pick out one of our professional themes. From your dashboard click on Store > Themes and pick one that will suit your needs.


Customizing your store

Once you view and install the theme of your choice, the Store Builder will appear. Here you can customize the look of your store. Watch the video below to get started.



There are countless “free forever” features to help you sell more online using Selz:

  • Unlimited storage & bandwidth
  • Sell digital, physical & service products
  • Mobile & tablet optimized store
  • Buy buttons & widgets
  • Facebook store and social selling
  • 2.9%+30¢* processing + 2.0% transaction fee
  • Discount codes
  • Secure digital delivery & file updates
  • Real-time fraud protection
  • Global tax settings
  • Built-in customer management
  • Advanced sales and customer analytics

Whether you use our free or one of our paid plans, you have access to the above features forever… for free! For a full list of free features, click here.

 Apps and Integrations

Installing apps gives you more customization over your store and integrations with other platforms and services. Check out the available apps in the app store on your admin panel.


Connect your store to your favorite apps and click the below articles to find out how:


Processing sales on Selz

1. SelzPay

Selz Pay countries

Customers can pay using any major credit or debit card when you enable Selz Pay. You can connect your bank account to your Selz account and we’ll deposit payments into your chosen account. Click here to learn about getting approved to sell on Selz.


2. PayPal

PayPal Selz logo
You can also enable PayPal as a payment gateway. Your buyers will send payment directly to your PayPal account. Click here to learn more about taking PayPal payments.


3. 2Checkout

Selz 2Checkout logos

Depending on your location, 2Checkout can be enabled as a payment gateway on your store. 2Checkout is not available in all countries, so please review the list of countries where 2Checkout operates.


Getting paid with Selz

Once you start making sales, we process payment, apply the transaction fee, then pass the rest of the funds into your chosen bank account. You can choose to get paid daily, weekly, or monthly on Selz. Click here to learn how to choose your transfer schedule.

If you have enabled PayPal in your Selz store, payment is deposited into your PayPal account immediately upon successful payment. Click here to learn more about taking PayPal payments.


Paid Plans

Our paid plans give you more control over your online selling experience. Paid plans also give you more bang for your buck, rounding out the functionality of your store and increasing sales.

Transaction fees

We charge a transaction fee when you sell an item which is a percentage of the value of the item. The transaction fee varies according to the plan you are using.

  • On our Lite Plan, the transaction fee is 2% of the item value.
  • On our Standard Plan, the transaction fee is 1% of the item value.
  • On our Pro Plan, there is no transaction fee.

Card processing fees

We charge a card processing fee when one of your customers buys an item using a credit or debit card. The card processing fee is 2.9% of the value of the item plus a fixed charge of 30 cents.

Try all our features for free for 14 days to see what works for your business, then choose your preferred plan by selecting Plans from the admin panel.

For more information about each individual plan, click below or view our pricing page


Read more about our Pricing details and our charges.

*€0.30 when you sell in Euros, £0.30 when you sell in British pounds for payments processed by Selz. Fees for transactions processed through PayPal and 2Checkout vary according to your account type.


Do you have more questions about how Selz works?

  • Book a guided session or custom development session with a Selz Expert here.
  • Shoot us an email using our Contact Us form by clicking here.
  • The live chat feature is also available during your 14-day trial and on any of the paid plans.
  • Check out our blog FounderU and other help articles here.

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